Fairfax uses products at launch event!
When Fairfax planned to launch their two new iPad applications for the “Sydney Morning Herald” and “The Age” newspapers, they wanted to do something really special.
transformed both launch events with the installation of a YourFloor for Sydney and YourWall in Melbourne. Both interactive displays really captured the crowd’s attention and beautifully showcased the interface between the new applications and the well-established media brands.
Want to create a frenzy at your next product launch? We’ll show you how to do it.